Getting ready to wing my way to Seattle in the morning. This will be the fifth time I have assisted Karla Winterowd from Winterowd Fine Art, Santa Fe, NM at an International Art Fair.
I will be posting our journey as we set up and work this prestigious Art Fair.
It is such a huge investment on the part of the gallery. The shipping costs, lodging, booth fee, advertising, the time out of the gallery, packing and loading art coming and going.
I really admire the gallery owners that are willing to make this kind of effort.
Here is a bit of history about The Affordable Art Fair.
Way back in 1996, Will Ramsay opened Will’s Art Warehouse in southwest London to bridge the public’s increasing interest in contemporary art and London’s highbrow gallery scene. By concentrating on relatively unknown artists not carrying a premium for reputation, the gallery was able to offer works from about $100 up to $5,000 from a stable of over 150 artists. The response Will received from his Art Warehouse inspired him to take his approach to the next level, and three years later the Affordable Art Fair was born. By embracing other friendly galleries selling affordable art, the first fair launched in Battersea Park in October 1999. 10,000 visitors took advantage of the ease of buying, breadth of choice, affordable prices and user-friendly approach.